Dear freelancer,
We are looking for a marketing/communication/PR freelancer for a client of ours. The function will start early december;
Will you ensure leads keep coming in and things are running smoothly?
Our organisation is looking for an energetic and hands-on
Manager Marketing, Communications & PR (temporary, 15-20 hours per week)
(temporary replacement due to maternity leave)
To ensure a successful start in 2021 and to keep our Marketing & Communications running smoothly, we are looking for a temporary replacement of our Manager Marketing, Communications & PR for a period of 5 months.
This is a hands-on and dynamic position. Lead generation is key in your role. The marketing team promotes our solutions and services, identifies demand, and generates leads by using a variety of marketing vehicles and tactics such as;
- digital marketing,
- social media,
- websites,
- SEO,
- webinars and conferences.
You will make sure our campaigns will run smoothly and bring in new leads.
You will not have to take over the full extent of the job, your focus will be on ensuring that essential day-to-day processes continue to run effectively and that our marketer finds a strong sounding board in you.
The key processes are mainly centred around lead generation and branding. You will also need to have your focus on our new website, which will be released in December. The first months of the new year will therefore require intensive maintenance, testing and fine-tuning of the website to fully optimise it for a launch and corporate re-branding campaign later in the year. Coordinating (the preparations for) the re-branding will also be part of your job.
In short, your responsibilities will be:
o Ensure a steady lead flow (initiate lead generation activities if needed) and regular lead (MQL and SQL) analysis and reporting.
o Supervise website maintenance, analysis and improvement activities within timeframe and budget, including performance reporting to stakeholders.
o Ensure timely and accurate execution of campaigns that drive engagement, acquisition, and loyalty towards our target audiences, including ongoing reporting of campaign performance to stakeholders.
o Coordinate and contribute to implementation of new branding/corporate identity and positioning in all marketing and communication material (corporate and product level).
Would you enjoy the challenge of supervising our marketing operations and, together with the team, ensuring a well-functioning, awesome website, and a continuous flow of new leads to our Sales professionals? Do you have experience in online lead generation and data-driven marketing management in a sales driven, international B-2-B oriented environment and do you quickly master new information? Do you identify with the job requirements below and are you available in the short term? Then we have a great job for you for the coming months!
Skills
o Bachelor's degree in business, marketing or related field
o 4+ years' experience in (online) marketing in an international B2B environment
o Knowledge of and experience with SEO, Google analytics, social media marketing
o Knowledge of and experience with creative, CRM (Goldmine), marketing automation (Active Campaign) and content management (WordPress) systems
o Excellent communication skills in Dutch and English
o Results-driven and practical professional with a proven ability to deliver commitments on time
o Strong analytical skills, quick learner and social personality
o Understanding of and interested in business technology is a pre
The job needs to be fulfilled from home due to Covid-19. You will be working together with a marketing manager and the first weeks of december you will be trained by the current marketing/communication/PR employee, so you will have some help starting up.
Interested? Reply now by sending your resume/motivation towards
[email protected] 
