Product Marketing Manager

We are seeking a Freelance Product Marketing Manager to lead go-to-market initiatives for a diverse product portfolio. This role sits at the intersection of Product, Brand, and Growth, translating consumer insights into impactful marketing strategies that drive successful product launches. Role Overview: You will shape product positioning, develop launch plans, and oversee marketing campaigns to maximize market impact. Collaborating closely with cross-functional teams, you will ensure that new product innovations resonate with customers and align with long-term portfolio goals. Key Responsibilities: Craft clear, compelling product messaging and go-to-market strategies Partner with Brand and Creative teams to produce campaign materials tailored to target audiences Work alongside Product teams to ensure launches meet customer expectations and strategic objectives Track and measure campaign effectiveness, providing insights for continuous improvement Candidate Profile: Proven experience in product marketing, ideally in consumer goods, lifestyle, or D2C sectors Strong strategic thinking with the ability to thrive in fast-paced, collaborative environments Excellent communication and storytelling skills Deep understanding of market trends, consumer behavior, and campaign optimization Assignment Details: ? Location: Fully remote (occasional client site visits) ? Contract: Freelance, long-term ? Flexible hours, hands-on marketing responsibility