Digital Marketing Coordinator

Dear freelancer, The Digital Marketing coordinator will be responsible for the development and maintenance of the digital channels for the B2B market. He/She is accountable for developing the digital sales channel. In collaboration with a digital agency he/she will take the role of project owner in the development of a new website which has to comply with all market standards and requirements. He/She will be responsible for the integration and support of new digital tools (Sales App, TPI platform, Customer extranet, Hubspot) He/She will be responsible for the traffic generation (SEO, SEA) and content creation on the website. He/She will be responsible for the development of marketing automation and campaign management. ACTIVITIES AND ACCOUNTABILITIES " Develop and maintain a new website in line with the digital strategy. Work in cooperation with IT, agencies and other stakeholders. (plan, outsource and coordinate) " Test, monitor and analyse results to continuously optimise the usage of the digital tools to improve user experience, boost traffic, increase conversion and ultimately drive sales. (SEO, SEA, Google Analytics,...) " Create and support existing and new website content " Translate the customer journey into an automation process (marketing automation) " Design and execute integrated, multilingual online campaigns. " Owner of other digital projects (outsource and coordinate) " Ensure compliance with (group) regulation