Digital Content Manager

Dear Freelancer, As Digital Content Manager you will be in the driving seat of our content marketing campaigns for the e-commerce activities of the *** brand in Belgium, Netherlands, Italy, Spain and Germany. You actively identify new ideas for content and creative campaigns, and you are in charge of the roll-out from A till Z of the 360? digital campaigns to social media, website landing pages, blog content, e-mail marketing and all other digital channels. You give briefings towards the creative and content team and follow up on all creative and content elements. As Content Manager you will be a key contributor within the company and marketing team. Profile ? You have a Bachelor's degree or equivalent in communication or digital marketing. ? Minimum 3 years of experience in digital content marketing or in a digital brand marketing role ? You are familiar with digital brand marketing and know how to translate an idea into a creative and content campaign ? You know all the ins and outs of social media channels as Facebook, Instagram, TikTok & Pinterest. ? You have experience with e-mail marketing and content copywriting for SEO. ? You're familiar with short story copywriting for social media & e-mail marketing, and long story copywriting for website- & blog content. ? You have experience with campaigns to drive e-commerce sales. You know how to interpret the KPI's like ROAS, CPA, CR, CTR,... ? You have a no nonsense and can-do mentality and you are a team player eager to learn and share with local and international colleagues. ? You are a native Dutch speaker and fluently in English (any additional language is a plus). ? You have an affinity and passion for skincare & cosmetics, you are always looking to expand your knowledge on this topic. The role o You are at the center of the interaction of the **** brand with consumers: digital content. This role oversees all content marketing initiatives, across multiple platforms and formats to drive sales, engagement, conversion, retention and customer loyalty. o You ensure all content is on-brand, consistent in terms of style, quality and tone of voice; optimized for search and customer experience for all channels of content and for each buyer persona. o You identify new ideas for creative campaigns and you define the roll-out plan to all digital channels in collaboration with the Digital Manager, Marketing Manager, Performance Marketer and Creative Lead. o You develop a multi-channel content calendar. o You are in charge of the content copywriting and coordination of the content creation process for social media, website, e-mail marketing and other digital channels. You brief and work closely with your colleague Content Marketeer, the Creative Lead and International Marketing Manager for the development of new content. o In collaboration with the Performance Marketeers you extract the right learnings, identify and implement best practices, and you optimize the content marketing strategy for next upcoming campaigns.