Wim

Seasoned marketing & sales leader, with an entrepreneurial business drive and specific experience in the sports & entertainment marketing, consumer goods (FMCG/CPG), digital commerce, and tech landscape! SVP Brands & Properties, and CEO Benelux at Sports & Entertainment Marketing Agency "Wasserman" since 2023! Always combined a fulltime position in business development & marketing (Repucom/Nielsen Sports, GfK, Coca-Cola, Decathlon), with own boutique digital sports & entertainment marketing agency MCMC, that was acquired mid 2019. Jury Member of the European Sponsorship Awards and former Chairman of the BABM E-Commerce Steerco. Furthermore, Sports Marketing lecturer at The Football Business Academy in Gen?ve (and several universities in Belgium). Advisory Board Member at Cycling Tech scale-up Classified Cycling, premium event agency John&Jane, marketplace agency Merkado, Pro Cycling Team Qhubeka, etc. Areas of Expertise/Experience: ? Business Partnerships & Sponsorships ? Sports Marketing & Experiential Marketing ? (Online) Entertainment & Gaming Business ? FMCG, Retail, Ecommerce, Marketplaces, Omnichannel and Digital Shopper Marketing ? Digital / Social Media ? Content Marketing & Creative Copywriting ? Business Development, Account Management & Active Sales Hunting ? Strategy & Insights ? Team Leadership ? Entrepreneurship