A.

Managing Consultant and Program Lead with over 10 years of experience in marketing technology selection, implementation and optimization. My drive is to increase marketing and sales impact by aligning technology and data with customer strategy. Broad experience in optimizing marketing organizations for companies in banking and financial services, telecommunications, IT, professional services, retail, automotive, energy and publishing. Specialties: o Marketing software selection & implementation o Marketing automation o MarTech maturity assessments & business case (ROI/NPV) simulation o Design of operating models, roadmaps, business cases