Promoting & Activating an Music Platform

Dear Freelancer, We from **** have an online platform & app called Sounders Music, developed to discover talented artists, while offering them valuable insights into their music's potential. The platform can be used by artists, music professionals, and music lovers who want to discover new music and talents. Check more here: https://****.com/ Our main goals and future projects for which we need assistance are: 1. To promote Sounders Music on Facebook and Instagram (to the right audiences) and to "activate" the users that are currently on our platform (both the artist side and the music lovers); Firstly, we want to send ads on Facebook and Instagram to those who are already signed up on our platform (right now we have about 1150 contacts in our database) Secondly, we want to send targeted ads on FB and Instagram to those who can become our potential users (think: artists, new upcoming musicians, music professionals, music lovers, people passionate about music, etc) -> this can relate also to our second goal below 2. Promoting an event that is taking place on our app: We will soon start a collaboration with a NL talent show/competition for artists; this event used to be a live competition. However, due to the Covid situation, they will switch the first rounds of the competition in an online format, on our platform Sounders Music. For this we will need targeted ads towards musicians, new talents and people interested in music: with the goal to make them understand that the competition is going to be on our platform and that they will need to sign-up through us for the competition; as well for the voters/audience that they will need to vote through our platform. We hope this gives a clearer understanding about what we are looking for. But don't worry, we will explain everything about us and our projects in further detail to the right candidate. Thank you for your time and we hope to hear from you soon!