As the digital marketing & e-commerce manager i was responsible for two departments. In my role as a digital marketeer I managed a team to expose the "new" brands to the mexican market. Using landing pages, partner websites, advertising, etc. our team made sure that the mexican market got to know these new brands. In my role as en e-commerce manager I was responsible for all electronic sales. We developed our own platform & sold our products through the biggest retail companies in Mexico on their e-commerce platforms.
As marketing executive i build a marketing machine in which inbound & outbound marketing are combined to get the full potential out of marketing. Using Social Media, Mailing, SEO, Blogging and all possible methods to obtain new leads. Giving prospects a full experience into their buyers’ journey. Combining COS & dynamic content to deliver the ultimate experience to prospects. Managing telemarketing to give the prospects the full Synergics-experience. Creating new scripts, new flows & new opportunities. Responsible for event management to make sure new leads flows in to the marketing funnel. Some of the most successful events are: Techorama 2017, InfoSecurity 2018 (upcoming) and Techorama 2018 (upcoming). Rebranded the company from an internal IT-provider, to a modern Cloud-company. Rebranded the company to a strong brand, positioned them appropriately in the marketplace, to create new business opportunities.
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