- Keyword Analysis & Planning - On-Page optimization - Trend Analysis - Competitors' Analysis (CPC, Ad Groups, Keywords, Backlinks, etc) - PPC Fraud Analysis - Basic HTML
- Reduction on Cost per Click and Lead on Adwords (-4.6% CPC and -8.3% CPA). - Implementing scripts to monitor Average Quality Score (0.8 point increase in 2016), CTR, CPC, Impressions, Ad Position throughout the year. - Google Analytics to optimize campaigns on Adwords (30.7% less impressions and 46.7% increase in interaction rate over '15) - Developing landing pages (www.nvprint.com.pt/fotocopiadora) to capture leads - Drafting and Negotiating proposals with clients - Email marketing with MailChimp and A/B Testing - Monthly reporting on the campaign performance and results achieved - Excel with Pivot Tables
- Plan and develop www.heartlinkonline.com with WordPress - Integration with Google Analytics to analyze traffic - Keeping website up to date according to CEO's instructions
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