How to understand what it is takes to run a business with a product or service, to understand how to overcome the hurdles in doing business and how to feel the commitment you need have every day to make it work, than by having a brand of your own? With No Milk Today, we bake a moment of indulgence for the lactose intolerant sweet tooth, by baking artisanal fun lactose free cookies for the big and the small kids ;-) After only 1 you we managed to build the brand from a blank page, towards a cookie brand that is now available in more than 85 shops, including Spar Lambrechts.
Leading a team with 5 brand managers Business responsibility on growth of export on Affligem & Mort Subite within Heineken in global department LT business planning to grow Craft portfolio (incl M&A) Strategic outlining of standardized toolkits for consistent brand building around the world
Leading a team of 3 brand managers Relaunches & repositioning several brands in craft portfolio (e.g Mort Subite BE, Cristal, Hapkin) LT business planning to grow Craft portfolio Communication specialist for off & online Strategy on innovation pipeline & process
Responsible for 2 brand managers LT business planning to grow Craft portfolio Communication specialist for off & online
Brand Manager Jacqmotte | January 2009 - June 2011 Leading 1 jr product manager Strategic outlining for brand Relaunch of Chat Noir Product Manager Douwe Egberts - Jacqmotte | January 2008 - December 2008 Amplification on festivals & events through targetting right personaes New product development - launch of new products Creating new TVC CRM building on Seniors Jr Product manager Douwe Egberts - Jacqmotte | October 2005 - December 2007
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